by Terry Stanfield
Click fraud is a risk that goes along with doing any kind of pay per click advertising as part of your Search Engine Marketing strategy. Pay per click advertising can help you be sure that you’re getting some kind of return on your advertising investment because you’re only paying when someone clicks on your ad and goes to your site but not everyone clicking on your ads is interested in your products or services. Click fraud is when someone that has no interest in your products or services repeatedly clicks on your ad just to make you pay more money. It sounds like something that petty and spiteful person would do to one another but click fraud can lead to huge advertising bills for companies who aren’t getting anything in return for that money.
Anyone that uses search engine optimization wants to advertise their website and try to get more traffic but the point of using search engine optimization is to reach your target market and get members of your target market to click on your website. Search engine marketing and search engine optimization are safer bets than pay per click advertising because of the high risk of click fraud that comes with pay per click advertising. The biggest search engines like Google and Yahoo have built automated click fraud management programs to try and combat the growing problem of click fraud but it still happens everyday to lots of companies.
A larger company might not notice the click fraud until they end up with an advertising bill that is three or four times higher than they expected. When that happens a click fraud management
Tags: Internet Marketing